Technically speaking my short film uses a range of equipment
to produce the best possible quality short film possible. A combined use of the
software and of the hardware that I used meant that I could get a high quality
and highly detailed piece of work. Programs such as Adobe InDesign CS6 and
Adobe Photoshop CS6 contributed greatly to my poster and my magazine article as
they allowed me to manipulate photos in order to create an idealistic product.
Photoshop helped greatly with my poster as I had the option to use the magic
wand tool in order to remove sections of my images that I could then replace
with images I wanted to use. It is this idea of customisation and perfection
that meant that my work could be the best possible work I could produce. The
video on the other hand was much harder to create to perfection but through the
use of the DSLR Camera meant that I could film in a very high quality definition
with a close attention to detail that when I put it into Adobe Premiere CS6 I
could then have very high quality clips. Many low budget short films like mine
tend to have a poor quality due to funding constraints but I had access to the
school’s equipment and therefore I did not have these constraints. Without the
difficulty that comes with filming constraints it becomes much easier to
produce a very effective product. The non-linear editing program Adobe Premiere
CS6 allowed me to organise my clips how I wanted with great ease. This freedom
of organisation creates a platform that allows me to try many different methods
in order to get the video order that best suits my video. The technical aspects of Photoshop and other computer based programs allowed me to gain an understanding of how magazines and posters should be created. Using the professional grade equipment meant that my poster and my ancillary texts looked like much more of a complete package. This, coupled with the different house themes that came I used, namely the colour bars meant that my products looked as though they were a combined product more so.
The aesthetics of my video come
down to not only personal interpretation but personal preference. My video
features a heavy focus on television and nature. The aesthetics feature
contrasting visuals like technology and nature. One shot in particular features
my actor kneeling by grass, he picks up a leaf and the overlay used that shows
static colour bars crackles and then disappears, highlighting the contrast
between nature and technology. Aesthetically all of the products look very similar, they all feature the colour bar imagery very heavily and this links the three products together. The poster utilises a similar font to the article and this means they too look very similar.
I think that my video will
emotionally effect the viewer in the sense that it would make them look at
themselves and the way they lead their lives. I feel that my product is
effective enough to establish a means for the viewer to correct the way they
live and to change their lifestyle for the better. My products are emotionally
engaging on a personal level as the protagonist is a blank figure for the
viewer to project their own self-image onto. Ensuring the emotional
effectiveness of my product is definitely the TV head prop as it is something
that keeps the film, the poster and the article very neutral. You cannot engage
with the character in the conventional sense but viewers get a reflection of
what they are and how they behave. I believe that my products will help people
to realise their own overuse of TV and technology. My ancillary tasks are emotionally engaging in the sense that they stimulate the viewer's sense of intrigue, they initially appear mysterious and confusing but upon further viewing they become interesting and intricate. This is a good selling point also.
As far as creativity goes, I
believe that the product is very good. The TV head prop used was created from
scratch from an old TV. There are few to no ideas that are similar to this
idea. By breaking certain short film conventions the product becomes far more
creative when shown next to an existing short film. In terms of creativity, my ancillary texts involve an entirely constructed magazine that features a fake interview. As far as creativity goes my ancillary texts go the extra mile. Creating a universe around my short film was a troublesome task but its is key when constructing a poster and magazine alongside a video as you want all of them to have some form of established link.
The purpose of the product is to
display the message of nature vs. technology with an emphasis on the effect
that an over use of TV can have on us. As far as presenting this message goes,
the product is effective. Although unclear on the first viewing it is likely to
become far more obvious on the second or third viewing.
The combination of the products
is quite apparent when looking at the works as a unit. You can see the clear
house theme that runs through all of the products, in fact there are a few. The
main of which is the TV head prop as it features heavily in the video, it is
the centre point and main focus of the poster and the article features pictures
that all exhibit the prop. Other than that of the prop, another main house
theme is the use of the colour bars that appear when there is a television
error. These colour bars appear constantly throughout the short film at
increasingly frequent intervals making them a very clear and obvious plot
point. The colour bars appear on the poster over the main TV head image with a
lowered opacity allowing you to see the TV head image whilst maintaining their
input. The article features images that uses the same colour bars throughout
them. By keeping a certain house theme throughout the article, the video and
the poster it ensures that the product will be effective and that the products
will be recognisable as one package rather than three randomly made products.
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