Friday 7 March 2014

Evaluation Question One - In what ways does your media product use, develop or challenge forms and conventions of real media products?


My video involves a lot of intricacy and complexity once you watch it a few times through. Upon several viewings most views will begin to understand the message I wish to put forward in making my short film.

Throughout the video the camera remains relatively fixed in a sense. This was done for the simple reason that I didn’t want the camera movements to deter too much from the action which is something that you find happens to videos with a lot of camera movement. Towards the end of the short film there is some camera movement and I’ve done it in such a way that the removal of the fixed camera perfectly coincides with the liberation of my protagonist. As the protagonist breaks free from his old life, so does the camera. The camera movement is something I enjoyed playing with, certainly towards the end of my filming as it was the moments when I found myself at my most experimental and adventurous. Throughout the video I have sued close up shots in order to force the audience into the action and possibly in order to present the effect that the audience are actually witnessing the events of the film first hand. In doing this I have found that more and more of my audience have been engaging with the short film and that was always a goal of mine because I found that my message would be completely ignored if I created a boring video. I used the aperture lens that is available at my school in order to get a crisp and perfect image on all of my close ups. The aperture lens also allowed me to toy around with the focus. In two shots in particular I have fiddled with the focus in such a way that it diverts the attention of the audience to a specific section of the scene and that is brilliant because it allows me to force attention, this can be found in many films because the attention will always want to be on a certain character or object in order to inform the audience that it is important. In emulating the existing products I have managed to establish a product that is seemingly more professional than one without the aforementioned qualities. Most existing media products use moving cameras and the only fixed cameras you see is for conversational shots and even then the editing is done in such a way that the camera almost feels like it is moving because it is cutting back and forth using shot reverse shot. By challenging the conventions and having a constant fixed camera I believe that my product is very different to most other products.

The editing in my video is an aspect I had to take seriously; I wanted something to be happening in the video that made the audience really think about what they are watching. This lead me to implementing the colour bars throughout it. The colour bars are an aspect of television that most viewers will recognise, certainly the older ones as earlier televisions would have featured the colour bars as a test once the television is turned on or if there is a programming fault. I had to decide on the appropriate timing to slot all of the colour bar sections into because if I didn’t then it may not have looked correct. My editing is very different to other products as it unusual and I don’t think there are any existing products that feature the colour bar flickers that my product features. Some typical conventions of the thriller genre is quick cuts and fast paced editing, I opted for a slower pace as I wanted my film to be more psychologically involved than most other thrillers that are out there today. I wanted to challenge the conventions of the thriller genre in order to arrive at a brand new idea that would not only thrill the audience emotionally but psychologically as well.

Nowadays most films that feature interior home scenes tend to completely miss the point and the homes don’t feel or look like they’ve been lived in at all. Some films will manage to pull it off successfully but most tend to have ridiculous things such as coffee pots that are completely full or plates that just so happen to be set out, everything feel very premade and as though half of the action happened off screen. It is precisely this reason that made me want to challenge the current norm by shooting in my own home which is of course lived in by me and my family. By shooting in my home I found it far easier to recognise what does and doesn’t work in scenes, whereas professional directors may not be able to do that with scenes that are entirely constructed for them.

The narrative structure of my film is very linear as I wanted to present the message of a media overdose in one of the cleanest and simplest ways possible. Many films currently in cinemas today will harness a linear narrative as it is one of the best ways to bring across a story and keep it untouched and direct to the point.

My short film has a very strong sense of meaning that in the form of a message, the idea behind my film is to make the audience as questions about their own personal lives and how much media they consume. The plot for the film came from me reading an article in the newspaper about how media consumption is at an all-time high and its obvious to see, all you have to do is step back and take a look at yourself, no doubt you have your phone by your side or some form of easy access to your social media accounts and it is that exact point that I wished to bring across in my short film. My protagonist is nameless and fits with almost all of Propp’s characters; He is equal parts of most characters as he is a blank canvas for the audience to project themselves onto. I wanted a nameless protagonist that audiences will be able to project themselves onto in order to draw their own conclusions and to have the film fit into their own amounts of media consumption. I feel that films like this fail to make any impact currently which is a shame because they really should. Films like The Avengers don’t have a meaning, yet it reaches number one worldwide. This is why I opted to have a strong sense of meaning in my film as I think that films should be an art form that create a message and give the audience something to take away from it.


My Poster leaves a slight mystery about the film whilst still giving away the basic information that a viewer would need to be able to come and see the film. In doing this I feel I have used the space given to me effectively and presented a professional looking piece of coursework.

                The layout of the poster features all the relevant information with regards to where to view the film at the bottom because I found that this is the place where most of the current products put it, I actually worked whilst looking at a professional product whilst I produced my own piece, this was so I could get to grips with the layout and how I could figure the different aspects out. It basically set out the whole poster for me and then allowed me to tinker around with it as I pleased. I created the title of the poster on Photoshop as I wanted a specific design and I think it worked well. The text on the poster is very square and structured; it presents a uniformed layout that gives a nice overall appearance. This appearance allows viewers to find their information easily.

There is one main image on my poster and that is of my protagonist, it is a close up shot of him wearing the television head prop, this gives some insight towards my short film but it also leaves a sense of mystery relating to my film that could spark an interest and cause audiences to want to watch it. I have overlaid a colour bar over the picture with reduced opacity, this is because I wanted to create a theme that fits into all three of the products and the colour bars were a perfect fit as they worked as either a still image or as a moving image.


The third and final aspect of my project this year at A2 was the film article. Film articles are not only different for each film but they differ vastly between magazines, you can have the same film being reviewed in two different magazines and the articles could be completely different. This is why it is hard to get a good grasp on what a professional article could look like. Upon looking at six or seven articles I managed to gather a basic layout that I liked and thought would work for my article. With boxes in place of pictures and filler text in place of text I began to look at the way that the layout worked and how it could be improved. I looked at a few more articles and saw that they had an abundance of pictures so I implemented more pictures. I think that the article is one aspect that requires you following the conventions of the professional products in order to receive a good overall outcome. In challenging the current products I would have merely received a final product that isn’t worth of being put into any article because without enough pictures the article becomes very boring to look at and then you will find most of the readers would just skip your article anyway. With too many pictures your article becomes nothing more than a gallery of images and then there becomes no reason to put that in a magazine because it’d be nice to look at for a few minutes but nothing more. I managed to find the perfect balance between text and pictures and then I started to consider which pictures should be where and how I should frame them. I chose pictures based on the pictures selected in professional products in order to reach a professional feel overall. I chose body shots for the larger pictures and close up for the smaller ones much like some of the articles I found. I looked at a whole bunch of interview articles in order to get a grip on how to actually write one, it took me a while to note out all the questions I wanted to ask and answer and then took me even longer to get in touch with my actor. I looked at the questions that other people have asked in order to get a good understanding of how to write questions and what questions to ask.


In conclusion, I feel that I have broken many conventions relating to the short film genre in my short film as I have made sure to bring across a message in my work. Other aspects of the project have benefitted from me conforming to the typical forms and conventions of the media industry, mainly the print-based tasks because I found that subverting made a lot of sense as it allowed me to bring across my points and make the viewing process a lot easier.

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